About Us
IRA envisions becoming the epitome of luxury and sophistication in women's fashion, seamlessly blending contemporary formals with the rich heritage of traditional Indian attire. We aspire to be the first choice for women who seek exclusivity, quality, and a perfect amalgamation of modernity and tradition.
Our commitment is to create an unparalleled shopping experience through a network of elegantly designed stores that reflect our brand's essence. Each piece we craft is a testament to meticulous craftsmanship, superior quality, and timeless style.
As we expand our collection, our mission remains to celebrate the diverse beauty and strength of women. Whether it’s commanding the boardroom in our exquisite formals or embracing cultural roots in our traditional wear, IRA is dedicated to making every woman feel empowered, confident, and undeniably elegant.
IRA is a beacon of timeless sophistication.
Our story begins with Rupal Gulhane, a visionary designer whose heart has always beat to the rhythm of elegance. From a young age, she was captivated by formals.
Her passion for these garments was not just a fleeting interest but a deep-seated love passed down through generations.
Despite her profound connection to the world of formal wear, many doubted her ambition to focus solely on Formal wear.
Critics questioned the relevance of such classic pieces in a fast-evolving fashion landscape.
Yet, she remained undeterred, driven by a belief that the elegance of these garments transcends fleeting trends.
She was convinced that sophistication could be both modern and timeless, a sentiment that would define the very essence of her brand.
Thus, IRA was born-not merely as a clothing line but as a tribute to the legacy of her grandparents and her own unyielding vision.
Named after Indira and Rambhau, the brand symbolizes a bridge between tradition and contemporary fashion.
Each piece is meticulously crafted, reflecting Rupal's commitment to the timeless elegance she cherishes.
Rupal's grandparents, Indira and Rambhau, were artisans of style in their own right. Earning that true fashion is not just about clothing but about creating an enduring legacy.
IRA is more than just a label; it is a declaration that true style is rooted in authenticity and passion.
The meticulously tailored blazers tells a story of heritage, resilience, and unwavering dedication to the art of formal wear.
At IRA, we invite you to embrace a wardrobe where classic sophistication meets modern flair.
Join us in celebrating a tradition of elegance that stands the test of time-where every piece is a testament to the enduring charm of refined fashion.
Our commitment is to create an unparalleled shopping experience through a network of elegantly designed stores that reflect our brand's essence. Each piece we craft is a testament to meticulous craftsmanship, superior quality, and timeless style.
As we expand our collection, our mission remains to celebrate the diverse beauty and strength of women. Whether it’s commanding the boardroom in our exquisite formals or embracing cultural roots in our traditional wear, IRA is dedicated to making every woman feel empowered, confident, and undeniably elegant.
IRA is a beacon of timeless sophistication.
Our story begins with Rupal Gulhane, a visionary designer whose heart has always beat to the rhythm of elegance. From a young age, she was captivated by formals.
Her passion for these garments was not just a fleeting interest but a deep-seated love passed down through generations.
Despite her profound connection to the world of formal wear, many doubted her ambition to focus solely on Formal wear.
Critics questioned the relevance of such classic pieces in a fast-evolving fashion landscape.
Yet, she remained undeterred, driven by a belief that the elegance of these garments transcends fleeting trends.
She was convinced that sophistication could be both modern and timeless, a sentiment that would define the very essence of her brand.
Thus, IRA was born-not merely as a clothing line but as a tribute to the legacy of her grandparents and her own unyielding vision.
Named after Indira and Rambhau, the brand symbolizes a bridge between tradition and contemporary fashion.
Each piece is meticulously crafted, reflecting Rupal's commitment to the timeless elegance she cherishes.
Rupal's grandparents, Indira and Rambhau, were artisans of style in their own right. Earning that true fashion is not just about clothing but about creating an enduring legacy.
IRA is more than just a label; it is a declaration that true style is rooted in authenticity and passion.
The meticulously tailored blazers tells a story of heritage, resilience, and unwavering dedication to the art of formal wear.
At IRA, we invite you to embrace a wardrobe where classic sophistication meets modern flair.
Join us in celebrating a tradition of elegance that stands the test of time-where every piece is a testament to the enduring charm of refined fashion.